Publicis Renault Clio Va va voom

Painlessly slick and impossibly sexy the new Renault ad by Publicis features Dita Von Teese, Rihanna, Audrey Hepburn and, of course, the brand ambassador, Thierry Henry. The undulating tones of Claire Maguire singing Ain't Nobody in the Breakage Remix format was a clever move on the part of Publicis in blending increasingly popular dubstep with provocative images and a line by the ultimate contemporary sex icon, Rihanna.

What is has to do with cars, I'm not so sure. But if advertising is about creating a buzz in this modern age, Publicis have succeeded in an almighty manner. They have managed to totally rejuvenise the Renault brand image, portraying it as desirable and sexy. Top marks.

http://www.theautochannel.com/news/2011/02/07/517725.html